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Why Actors Need to Focus on Talent Before Marketing

There is much talk these days about how important marketing is to an actor’s career, as well as a seemingly endless stream of advice and opinion on the best ways to use all the different forms of new media. And while it is important for actors to take advantage of opportunities to get themselves out there, there is an essential question that needs to be addressed before any campaign is launched: Are you ready for the market?

Read the full article on Backstage website.