Why Actors Need to Focus on Talent Before Marketing

There is much talk these days about how important marketing is to an actor’s career, as well as a seemingly endless stream of advice and opinion on the best ways to use all the different forms of new media. And while it is important for actors to take advantage of opportunities to get themselves out there, there is an essential question that needs to be addressed before any campaign is launched: Are you ready for the market?

Read the full article on Backstage website.

3 Ways to Remain Your Authentic Self in Hollywood

“Authenticity is essential to great auditioning and to great acting. And yet, we live in a time when authenticity is often replaced with packaged profiles and fabricated personas. What we’re seeing too much of these days is a whole generation of actors who are mistaking their images for who they really are. And, according to many casting directors, the level of work in audition rooms has decreased accordingly.”

Read the full article on Backstage website.